Referral


Home | Browse Jobs | Search Jobs |



Job Title: Marketing Director - More Marketing Director Jobs


Location: TX - Houston
Job Description:


Key Responsibility Areas:

	Develops and implements the annual marketing plan and budgets, tracks 
performance and refines as required to achieve results. Manages major short-term, 
mid-term, and long-term marketing projects, programs and plans including 
geographic expansion and service/product area expansion. Manages and motivates 
cross-functional teams to accomplish agreed upon marketing and sales goals. 
Determines the appropriate target companies and market segments to be served. 
Conducts category and account analysis, competitive analysis, and market research 
leading to the development of actionable insight regarding services, accounts, and 
company behavior

	Administers and/or oversees all lead generation and lead management (i.e. lead 
nurturing and lead scoring) activities. Develops and executes corporate demand 
generation strategy. Generates a steady flow of leads into and through our marketing 
automation/CRM platforms from tools such as: paid search/remarketing, SEO, 
content marketing, events, webinars, email, list buys, strategic partnerships, 
advertorials and social

	Responsible for the short-term and long-term vision and positioning of the 
brand.

	Contributes to and manages the corporate marketing content production 
process, including content strategy. Leads the copywriting for all corporate 
marketing activities, ensuring all content is on-brand and optimized for all channels. 
Researches, writes and edits web content, case studies, customer testimonials, 
email campaigns, video and webinar scripts as well as marketing collateral

	Leads the overall strategy and planning for all corporate marketing events


Qualifications
Qualifications:

	Bachelor's degree or equivalent in a related field

	5+ Years of marketing leadership experience 

	Proven demand generation experience/driving qualified B2B leads

	Proven track record of exceeding challenging marketing goals

	Proven marketing automation experience (with Marketo, Eloqua or Pardot is a 
plus) 

	Demonstrated experience in Microsoft Word, Excel, Outlook and PowerPoint

	Strong independent decision-making, organizational, planning and problem-
solving skills

	Effective writing and communication skills (including presentation skills)

	Respected influencer of others actions and opinions



Other Job Information


City: Houston
Salary Range:
Relocate:







Referral